Marks a Third Consecutive Year of Global Leadership
MUMBAI, INDIA | 11th JUNE 2026 | Allied Blenders and Distillers Limited (ABD), one of India’s leading spirits companies, has earned global recognition once again as ICONiQ White Whisky has been named the world’s fastest growing millionaire whisky brand for the third consecutiveyear inDrinks International’s Millionaires’ Club 2026 report.
ICONiQ White topped the Fastest Growing Whiskies ranking globally and emerged as the second fastest growing spirits brand across all categories worldwide. Having entered the Millionaires’ Club in 2023, ICONiQ White has more than doubled its volumes each calendar year, making it one of the most compelling growth stories in the global spirits industry. The report describes the brand’s growth trajectory as one that has ‘made history’.ICONiQ White continues to demonstrate strong growth momentum, achieving its highest-ever monthly sales and crossing the 1 million cases milestone in a single month in May 2026.
The recognition is further strengthened with Officer’s Choice Whisky, the company’s flagship brand, ranked as the world’s No. 7 spirits brand overall and now ranks No. 3 whisky brand globally. Sterling Reserve Whisky also retained its place among the world’s top 25 millionaire whisky brands, underscoring ABD’s growing strength across consumer segments and price points.Together, the three brands have featured in Drinks International’s Millionaires’ Club for three consecutive years, reflecting the scale, consistency and growing global relevance of ABD’s portfolio.
Published annually by Drinks International, The Millionaires’ Club is the definitive global report that ranks spirits brands selling over one million literscases per year, spotlighting the highest-performing and most dynamic names in the international liquor industry. The above rankings are for the calendar year 2025.
Commenting on the achievement, Amar Sinha, Managing Director, ABD, said”Being recognised as the world’s fastest growing millionaire whisky brand for the third consecutive year is a significant milestone for ICONiQ White and reflects the strong consumer affinity it has built in a short span. The continued presence of Officer’s Choice and Sterling Reserve in the Millionaires’ Club further underscores the breadth and resilience of our portfolio.
These recognitions reflect our focus on evolving consumer preferences, sustained brand investment and disciplined execution across markets. As we strengthen our portfolio, we remain committed to building brands that create long-term value and stay relevant to consumers.”
The recognition reinforces the breadth of ABD’s portfolio, spanning established scale brands and fast-growing premium offerings. Together, Officer’s Choice, ICONiQ White and Sterling Reserve demonstrate the company’s ability to drive growth across consumer segments while strengthening its position in the Indian and global spirits landscape.
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