Ahmedabad, August : Strengthening its retail presence across India, EBG Group today launched Daewoo’s first exclusive Experience Store in Gujarat in Ahmedabad, bringing the South Korean brand’s legacy of innovation, technology, and design closer to consumers in the state. Spread across 1,800 sq. ft., the store offers an immersive retail experience featuring Daewoo’s range of televisions, small home appliances, refrigerators, washing machines, and air conditioners, while reflecting EBG Group’s focus on quality, value, and customer-centric service. The store was inaugurated by Dr. Irfan Khan, Founder, EBG Group.
Located in Ahmedabad, the store has been designed as an experiential retail destination, offering consumers an opportunity to explore Daewoo’s products under one roof with personalised consultations, and dedicated customer support, reflecting EBG Group’s vision of creating a seamless and customer-centric retail ecosystem for Indian consumers.
Speaking at the launch, Dr. Irfan Khan, Founder, EBG Group, said, “Ahmedabad is a dynamic and fast-growing market with a strong consumer base and significant potential for premium home appliances and electronics. So, it was a natural choice for Daewoo’s next phase of retail expansion. Through our exclusive store, we aim to bring the complete Daewoo experience closer to consumers by combining international design and technology with a strong focus on quality, value and customer service. Ahmedabad will also serve as an important market as we strengthen our presence across Gujarat.”
Ahmedabad is a strategically important market for Daewoo, with an estimated 9.3 million urban population and approximately 18,750 residential sales in 2025. The city is also witnessing growing demand for premium housing and lifestyle products, creating opportunities for premium home appliances and consumer electronics. With its strong consumer base, evolving purchasing preferences and excellent connectivity across Gujarat, Ahmedabad provides an ideal platform for Daewoo to build brand visibility, customer experience and a wider retail presence across the state.
The Ahmedabad launch builds on EBG Group’s strategic brand licensing agreement with POSCO International for Daewoo’s Major Domestic Appliances business in India. Under the partnership, EBG Group is spearheading the brand’s development, manufacturing, distribution, and retail expansion across the country.
Further, the group also opened a Daewoo’s flagship Experience Store in Ghaziabad last month. As part of its long-term growth strategy, the group has committed an investment of ₹150 crore towards product development, retail expansion, strengthening distribution networks, localisation initiatives, and the introduction of new appliance categories tailored to the evolving needs of Indian consumers. The company intends to establish a network of approximately 100 Daewoo Experience Stores across India by 2027, supported by a robust omnichannel ecosystem that includes company-operated outlets, direct-to-consumer platforms, e-commerce marketplaces, quick commerce channels, general trade outlets, and leading electronics retail partners.
Aligned with the Government of India’s Make in India vision, Daewoo products will be assembled by EBG in India under Daewoo licence using imported components, with localisation levels expected to increase progressively over time. The initiative is aimed at strengthening domestic manufacturing capabilities while generating employment opportunities across manufacturing, retail, distribution, logistics, and after-sales services.
Further, EBG Group plans to introduce DAEWOO One, an integrated smart home ecosystem that will seamlessly connect multiple appliances through AI- and IoT-enabled technologies. The company will continue expanding Daewoo’s portfolio of energy-efficient products, delivering smarter, more connected, and more sustainable living solutions for Indian consumers.
