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MATTER Strengthens Its Western India Presence with Surat Launch, To Set Up its First Experience Hub in Diamond Capitalgiving Ridersaccess to MATTER AERA –India’s First Geared Electric Motorbike

SURAT, GUJARAT | 21st FEBRUARY 2026 — Surat doesn’t just move, it endures, evolves, and powers ahead. Known for its diamonds and textile industry, the city has long been at the heart of India’s growth story. Today, that legacy takes a new turn with the launch of the AERA 5000+, India’s first geared electric motorbike. The launch marks a major moment for MATTER, the electric mobility powerhouse behind the AERA. The company now brings its flagship motorbike to Surat.

Designed and built entirely in India, the AERA introduces HyperShift, a 4-speed manual gearbox developed specifically for electric motorbikes. It brings back the joy of shifting gears, something riders have always loved while delivering the quiet power, smooth torque, and efficiency of an electric.

Priced at ₹1,93,826 (ex-showroom), the AERA is open for bookings atwww.matter.in. The launch comes at a strategically significant moment for Surat as February marks a peak in commercial momentum across its diamond and textile corridors, with business mobility, intercity trade, and aspirational consumer spending converging ahead of the financial year close.

“For us, launching in Surat feels extra special because Gujarat is where MATTER’s journey began.  From the rhythm of textile markets to the precision of diamond craftsmanship, this city runs on enterprise and motion. With AERA, we introduce an electric motorcycle that feels powerful yet familiar, engineered with our indigenous gearbox and liquid-cooled powertrain to match the way Surat rides, works, and grows”said Mohal Lalbhai, Founder & Group CEO, MATTER.

“Gujarat is already a manufacturing powerhouse, now it’s time to make it an EV powerhouse too. It is a proud moment to bring MATTER’s revolutionary experience to Surat. The city is ready for a new chapter in sustainable mobility and with the AERA, we are offering something that blends performance, innovation, and sustainability like never before. To bring the AERA experience closer to the city’s riders, customers can visit the Experience Centre at Sarthana Jakat Nakaadded Rushabh Virani, Dealer Principal, MATTER Experience Hub, Surat

The AERA 5000+ is also India’s first electric bike to come with a Lifetime Battery Warranty, ensuring peace of mind for riders. MATTER’s in-house approach from designing the powertrain and battery to building the gearbox and software gives it complete control over quality and performance. Built for Indian roads, weather, and riding habits, the AERA is designed to handle every condition thrown its way.

MATTER AERA – Shift. Twist. Thrill.

With Surat now joining the AERA journey, MATTER continues to redefine how India rides, where electric meets gears and technology meets control. Now, it’s Surat’s turn to take the shift forward.

Key Features of the AERA 5000+:

  • HyperShift gearbox – 4-speed manual transmission with 3 ride modes for total control
  • Liquid-cooled powertrain – Keeps the motor performing smoothly in Surat’s heat and humidity
  • Smart 7” touchscreen dashboard – Navigation, music, ride data, and wireless OTA updates
  • 5kWh battery pack – Certified range of up to 172 km, IP67-rated for dust and water protection
  • 5amp Charging – Charge anywhere with a hassle-free on-board charger and gain access to more than 1lakh+ charging points.
  • Fast acceleration – 0 to 40 km/h in under 2.8 seconds
  • Safety and comfort – Dual disc brakes with ABS, dual suspension, and park assist
  • MATTERVerse mobile app – Live tracking, remote lock/unlock, and ride history
  • Smart key – Keyless start and unlock
  • Low cost of ownership – Just 25 paise per kilometre, saving up to ₹1 lakh over three years of daily riding.

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