- Reinforces the message: “Kyunki pyaar jatana zaroori hai” because love does not need a perfect day, but it deserves expression.
- A 125-second film portrays an older couple rediscovering romance through quiet, everyday moments
- The Valentine’s Day campaign will be promoted across KISNA’s digital and social media platforms, supported by a comprehensive outreach plan through print and outdoor mediums heightened around the occasion
Mumbai, 6 February 2026: KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, has launched a Valentine’s Day campaign celebrating the importance of expressing love in everyday life. Part of the brand’s “Khushi Ke Har Pal Ke Liye KISNA” philosophy, the campaign is titled “Kyunki Pyaar Jatana Zaroori Hai,” a 125-second film that blends joy & light humour with emotional storytelling to show that while love exists every day, expressing it is what strengthens relationships.
About the campaign:
Set against the backdrop of Valentine’s Day buzz, the film opens with a middle-aged couple discussing the growing commercialisation of the occasion. The husband dismisses Valentine’s Day as a modern ritual, while the wife counters that any day that encourages people to express affection has its place. As he watches young couples celebrating outside and reacts to a wrong delivery attempt at their door for a Valentine’s gift, the conversation continues around whether love needs grand gestures or expensive presents.
The narrative moves to a quieter evening moment at home. In the final scene, the husband surprises his wife with diamond earrings hidden beneath her pillow. Reflecting on their earlier exchange, he says, “Kyunkipyaarjatanekeliye koi din zaroorithodinahotahai… par pyaarhotohjatanabhizaroorihai,” highlighting the film’s central message that love should be expressed without waiting for a specific occasion. The film closes with the couple sharing a quiet smile as the KISNA jewellery becomes part of a simple, personal expression of affection.
Commenting on the campaign, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said: “This campaign, part of our ‘Khushi Ke Har Pal Ke Liye KISNA’ philosophy, is a tribute to the quiet, everyday expressions of love that often go unnoticed. We wanted to portray a story that feels real and relatable, where romance is not limited by age or occasion. At KISNA, we believe jewellery is more than adornment. It is a symbol of emotion and connection. Through this film, we hope to encourage people to express their feelings thoughtfully and consistently, because it is these small, meaningful gestures that strengthen relationships over time.”
The Valentine’s Day film will be promoted across KISNA’s digital and social media platforms, supported by a comprehensive outreach plan heightened around the occasion. The campaign reinforces KISNA’s position as a brand that celebrates meaningful moments of togetherness.
Campaign link:https://youtu.be/5rwqXJuaOCY?si=qZCrS_artZJUsQRL
Creative credits:
Concept and Production: D & A Studios
