AHMEDABAD, GUJARAT | 15th JUNE 2026 | Khetika Foundation, a purpose-led not-for-profit organisation established by the founders of Khetika, one of India’s largest clean food brands, has signed a Memorandum of Understanding (MoU) with the Indian Institute of Management Ahmedabad (IIMA) for the Clean Food India 2030 initiative to advance the mission of promoting clean food, farmer empowerment, and transparency across India’s food ecosystem.
The partnership marks the first step toward building a nationwide ecosystem focused on making clean, safe, and transparent food accessible to every Indian consumer while promoting climate-sustainable agriculture.
The initiative seeks to address critical challenges facing India’s food sector, including food adulteration, excessive food processing, declining consumer trust, and limited traceability across supply chains. Designed as a long-term, evidence-based collaboration, the partnership will focus on strengthening farm-to-plate traceability, enhancing farmer capabilities, supporting sustainable agricultural practices, and developing scalable models for clean food systems through farmer networks and community engagement.
A key milestone under the collaboration will be the launch of the India Clean Food Summit 2026, scheduled for November 2026. The summit will bring together policymakers, researchers, industry leaders, entrepreneurs, farmers, and consumer advocates to accelerate awareness, foster collaboration, and drive institutional engagement around clean food in India.
The partnership will also support research and knowledge creation aimed at driving systemic change across the food ecosystem by providing a platform for academia, researchers, policymakers, and industry stakeholders to collaborate on practical solutions and policy recommendations.
The collaboration combines Khetika Foundation’s field expertise in building traceable and farmer-centric food systems with IIMA’s academic leadership in research, public policy, behavioural sciences, and management.
Dr. Prithwi Singh, Co-founder & CEO, Khetika, said, “Challenges hindering clean food accessibility cannot be solved by one stakeholder alone; they require collective effort from all stakeholders. Our partnership with IIM Ahmedabad is a decisive step towards building food systems that are honest, traceable, and fair to farmers, while restoring trust for consumers across India. We believe clean food should become the norm, not the exception.”
The global clean-label food market is witnessing significant growth, driven by increasing consumer awareness around health, wellness, and food transparency. According to industry estimates, the market was valued at USD 54.7 billion in 2024 and is projected to reach USD 109.2 billion by 2033.
Prof. Ranjan Kumar Ghosh, IIM Ahmedabad, said, “Food adulteration is one of the most pervasive yet under-addressed risks facing India today, affecting health, nutrition, and trust. Through Clean Food India 2030, we seek to combine rigorous research, stakeholder engagement, and practical solutions to enable a transparent, traceable, and consumer-centric food ecosystem.”
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