HERO MOTOCORP KICKS OFF FESTIVE 2026 BY CELEBRATING ART FORMS OF INDIA

The festive campaign brings master artisans and the art to the national stage, combining the spirit of Ganeshotsav with an innovative Destini ASMR art track

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NEW DELHI | 16th SEPTEMBER 2026 | Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today unveiled its festive campaign, celebrating the arrival of Lord Ganesha through Indian art forms – Warli (Maharashtra), Kalamkari (Andhra Pradesh/Telangana), Gond (Madhya Pradesh), Pichwai (Rajasthan) and Mata ni Pachedi (Gujarat). Bringing together the artisans from different regions of India, the campaign places the country’s rich folk heritage at the heart of the festive conversation, while introducing a contemporary sensory expression through the Hero Destini. The campaign will be live from 14 September to 25 September 2026, across the Ganesh Chaturthi festive period.

The campaign brings together distinct artistic traditions and the master practitioners, translating the cultural identity of each region into a unique visual welcome for Bappa. From Maharashtra’s Warli and Madhya Pradesh’s Gond to Rajasthan’s Pichwai, Gujarat’s Mata ni Pachedi and the Kalamkari tradition of Andhra Pradesh/Telangana, each artwork has been created by an artist rooted in the craft and credited by name.

Speaking about the campaign, Aashish Midha, Head of Marketing- Indian Business Unit, Hero MotoCorp said, “Festivals offer a powerful opportunity for brands to participate in the cultural moments that matter deeply to people and communities. At Hero MotoCorp, we believe this participation should go beyond promotional message in the festive landscape, instead it should contribute meaningfully to India’s rich heritage. With this campaign we are bringing multiple art forms and their master practitioners into the national spotlight, while allowing each region to welcome Bappa in its own local visual language. For us, this is about moving beyond advertising to create a platform that celebrates the people, stories and traditions that make India unique.”

The campaign also brings together art and engineering through an innovative ASMR experience created by artist Mayur Jamani using only the sounds of the Hero Destini’s all-metal body. Taps, resonances and tones from the scooter have been transformed into a distinctive soundscape for the festive occasion, turning an element of the product itself into an instrument of celebration.

The campaign is being brought to life through a regionalised print series, with the Hero motorcycles and scooters placed alongside the distinctive visual language of each art form. Rather than using art merely as a decorative campaign treatment, the executions are designed to connect Bappa with the cultural identity of the region in which the artwork originates. 

The art forms and the artists behind them:

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