- Customers can avail exciting deals of up to 80% off across consumer electronics spanning smartphones, televisions, large appliances, accessories and more, with over 500 new launches across categories from leading brands such as Samsung, LG, OnePlus, Lenovo, ASUS, HP, boAt, Xiaomi, Bosch, Crompton and SharkNinja
- Amazon Pay makes Prime Day’s 10th anniversary its most rewarding yet,three-month No Cost EMI on Amazon Pay ICICI Bank Credit Card and Amazon Pay Later, now extended across all categories including everyday essentials, home & kitchen products and more
- Customers can also save big with up to 10% savings on payments using SBI and Axis Bank Credit Card and EMI transactions
- In Gujarat, customers are upgrading their homes and their tech together, with demand for premium large appliances growing over 90% YoY, AI-enabled laptops and tablets doubling, and the upgrade wave now spreading across major cities including Ahmedabad, Vadodara and Surat
- More than 2,50,000 sellers from Gujarat are leveraging Amazon.in to reach customers across India, unlocking new growth opportunities for businesses and entrepreneurs across the state.
- Amazon’s continued investments in expanding its operations and fulfilment infrastructure in Gujarat have helped improve delivery speeds with same-day deliveries growing close to 20%, while next-day deliveries have increased by more than 25% in Ahmedabad
AHMEDABAD, GUJARAT | 26th JUNE 2026 | Amazon.in has announced the 10th edition of Prime Day 2026 will run from 12:00 AM on July 04 to 11:59 PM on July 06, offering 72 hours of deals, savings, new launches and exclusive entertainment — all curated for Prime members. To mark the 10th edition of Prime Day in India, Amazon is offering a limited-period Anniversary offer to new members — a flat INR 500 off on annual Prime membership (INR 1,499) at just INR 999, giving Prime members access to the biggest savings ever. Customers can also join Prime starting at just INR 299/year (from INR 399) with the Shopping Edition plan and Prime Lite at just INR 599/year (from INR 799), making Prime Day access available at every price point. Existing Prime Lite and Shopping Edition members can upgrade to the full Prime experience ahead of Prime Day. Customers can save up to 10% on payments using SBI and Axis Bank credit card and EMI transactions. Amazon Pay makes this the most rewarding Prime Day yet — three-month No Cost EMI on Amazon Pay ICICI Bank Credit card and Amazon Pay Later is now extended across all categories including everyday essentials and home and kitchen products. Customers enjoy can enjoy additional cashbacks on EMI transactions with zero processing fees. Prime customers benefit from the 5% unlimited cashback while using the Amazon Pay ICICI Bank Credit card.
This Prime Day, Prime members will get exclusive access to over 500 new product launches and never-seen-before deals from top Indian and global brands such as Samsung, LG, OnePlus, Lenovo, ASUS, HP, boAt, Xiaomi, Bosch, Crompton and SharkNinja, along with products by Small and Medium Businesses (SMBs). Prime members can save big across Smartphones, TVs, Appliances, Fashion and Beauty, Groceries, Automobiles and Accessories, Sports and Fitness Equipment, Everyday Essentials, Amazon Devices, Home and Kitchen, Furniture and more, with deals of up to 80% off.
For the first time ever, a No Cost EMI on Amazon Pay ICICI Bank Credit Card and Amazon Pay Later with zero interest and zero processing is being extended across all categories — from electronics and appliances to everyday essentials, groceries and home and kitchen products. This value proposition follows the massive success of Prime Day 2025, where Amazon Pay Later usage surged by over 50% year-on-year. By aligning these premium rewards with frictionless credit solutions for its base of over 10 million digital credit users, Amazon Pay continues to reinforce its commitment to making transparent, flexible financing both accessible and deeply rewarding.
More than 2,50,000 sellers from Gujarat are leveraging Amazon.in to reach customers across India, unlocking new growth opportunities for businesses across the state. Sellers play a pivotal role on Amazon.in, driving growth not only in the consumer electronics category but across the marketplace. Amazon’s continued investments in expanding its operations in the state, including 2 Fulfilment Centres and 2 Sortation Centres, have helped enhance delivery speeds. Additionally, Amazon has a network of nearly 90 Amazon-owned and Partner Delivery Stations, along with around 764 ‘I Have Space’ stores (now Amazon Hub Delivery), further strengthening its last-mile delivery capabilities.
Zeba Khan, Director, Consumer Electronics, Amazon India, said, “Ahead of the 10th edition of Prime Day, we are seeing strong momentum across Gujarat, with cities such as Ahmedabad, Surat, Vadodara, Rajkot and Jamnagar driving growth. Customers are increasingly upgrading to premium and AI-powered products — premium large appliances have nearly doubled and AI-enabled laptops and tablets are the fastest growing segment this season. From premium smartphones and smart wearables to larger-screen televisions and AI-enabled appliances, customers are seeking technology that enhances productivity, convenience and everyday experiences. Through innovations such as the AI Store, Smartchoice and AI-powered shopping tools like Rufus, Lens AI and more, we are helping customers discover the right products faster and enabling customers to make more confident purchase decisions.”
Mayank Jain, Director-Credit & Lending, Amazon Pay India- “As we celebrate a decade of Prime Day in India, this milestone is a reflection of the deep trust and loyalty our customers have placed in us over the years. By introducing a 10% cashback alongside our flexible credit solutions to our Amazon Pay ICICI Credit Card and Amazon Pay Later users we are not just offering savings, we are honouring that long-term trust and ensuring that our most loyal Prime members experience a seamless, secure and rewarding shopping journey. Whether a customer prefers the Amazon Pay ICICI Bank Credit Card or Amazon Pay Later, we are ensuring they experience unmatched savings and absolute transparency across every purchase category.”
Tier-2 and tier-3 cities drive Gujarat’s next wave of growth
Beyond Ahmedabad, cities including Surendranagar, Amreli, Jamnagar, Navsari, Bharuch and Surat are emerging as the fastest growing cities on Amazon.in. The large appliances category grew over 60% year-on-year across Gujarat, with several cities registering triple-digit growth. Air conditioners remain a key growth driver, alongside rising adoption of premium refrigerators, washing machines and AI-enabled appliances, reflecting a clear shift toward modern, connected homes beyond the state capital.
Customers upgrade to premium smartphones and AI-powered devices
Customers across Gujarat are increasingly embracing premium technology. The premium smartphone segment continues to gain strong momentum in Ahmedabad, while AI-enabled laptops and tablets doubled year-on-year, reflecting rising demand for smarter and more personalised computing experiences. Customers are no longer just upgrading devices — they are upgrading to AI-native workflows.
Health and fitness trends drive growth in smart wearables
Smartwatch adoption accelerated sharply across Ahmedabad and Gujarat as customers increasingly prioritised fitness and wellness tracking. Smart rings emerged as one of the fastest-growing wearable categories, recording over 300% growth in Gujarat, signalling a shift from passive fitness tracking to always-on health monitoring.
Premium appliances and connected homes drive upgrades
Premium large appliances in Ahmedabad grew over 90% year-on-year, nearly doubling as customers traded up to smarter, more energy-efficient products. Dishwashers grew over 170% and premium refrigerators over 165%, emerging as standout categories as Gujarat households increasingly invest in convenience-led and modern home living.
Customers moving to bigger and smarter screens
Customers are investing in larger and more immersive home entertainment experiences. Demand for large-screen Smart TVs, QLED TVs and Mini LED TVs continues to rise, with customers moving away from standard displays toward premium viewing formats — reflecting a clear shift in how Gujarat families consume content together at home.
Amazon.in offers the largest selection of products to customers across India, when they need them – tens of thousands of products delivered in minutes or few hours, over 10 lakhs within the same-day, over 40 lakhs the next day and crores more with unlimited, free & fast Prime Delivery.
On Amazon.in, AI-powered tools are making shopping faster, smarter and more intuitive. The conversational AI shopping assistant Rufus helps customers discover products through personalized recommendations, price insights and product comparison. Features such as Lens AI enable visual search while AI Review Highlights and Quick View simplify decision-making by surfacing key insights and helping customers compare options with ease. Together, these innovations help customers find the right products quickly and shop with greater confidence. This Prime Day customers can also revisit their Prime journey through Prime Playback – an AI powered sneak peek into what they shopped, watched and saved as a Prime member.
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