- Gujarat emerges as a top region with a 3X YoY increase in orders
- Ahmedabad, Vadodara, Rajkot, Bharuch, Vapi & Navsari among other cities shopping on Amazon Bazaar
Gujarat, September 8, 2026: Amazon.in today announced that Amazon Bazaar has rapidly scaled its product selection to over 3 crore products. Over 80% of these products are priced below ₹300 to meet the growing demand for affordable, quality products across India. Nationally, the number of shoppers from tier 2 and tier 3 cities has grown 8X since Bazaar’s launch in 2024, with over 65% of all Bazaar orders coming from these cities. Amazon Bazaar has witnessed strong growth in Gujarat, with orders increasing 3X YoY in the state. With every product under ₹500, free delivery and cashback offers, Amazon Bazaar is making affordable shopping accessible across the state and beyond.
Commenting on the announcement, Sameer Lalwani, Head – Amazon Bazaar, Amazon India, said: “With Amazon Bazaar, our focus has been on building selection that serves the real needs of value-conscious customers. We listen closely to what customers want and bring in the right products across product categories accordingly. In Gujarat, this approach is yielding strong results, with customers in cities like Surat, Ahmedabad, Rajkot and Vadodara increasingly turning to Bazaar for everyday needs, from fashion and home décor to kitchen tools and electronic accessories. We remain committed to enabling more local sellers in Gujarat to bring their products online and reach customers nationwide through Bazaar.”
In Gujarat, customers are enjoying products across categories. The Home & Kitchen categories in the city grew 4X YoY, with vegetable choppers, kitchen accessories and home décor items leading the way. Women’s Fashion saw a 3X YoY increase, led by sarees, kurtis, jeans and tops, while Electronics surged 4X YoY, driven by phone covers, headphones and selfie sticks. Ahead of the festive season, customers are also showing rising demand for pre-draped sarees, Bandhani potlis, mirror-work juttis and LED lights, reflecting the region’s festive traditions at accessible prices.
Gujarat is home to more than 2,50,000 sellers on Amazon.in, and Bazaar’s seller base in the state has surged nearly 2.5X YoY, fueling Amazon Bazaar’s expanding selection and ultra-low seller-based pricing. To support this growth with fast and reliable delivery, Amazon has strengthened its operations network in Gujarat with two fulfilment centres, two sortation centres, nearly 760 Hub delivery partners and 90 delivery stations, ensuring seamless last-mile connectivity even in smaller cities and towns.
Amazon Bazaar continues to invest in strengthening its seller base in Gujarat. With 0% commission and a simplified listing process, including mobile-clicked lifestyle images, Bazaar has made it easier for small and first-time sellers to come online. .
Sellers interested in joining Amazon Bazaar can register at sell.amazon.in.
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