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4 Label Clues That Tell You If A Product Is Actually Good (To be attributed to Dr. Manika Singh, Nutritional Consultant at Godrej Industries Group)

Most of us just grab stuff off the supermarket shelves without really reading the label. We just look at the price, the flavor, the brand, and then move on. But food packs have these little abbreviations that say a lot about the quality, how fresh it is, and how it was handled before it got to you. These signs are easy to miss, but they help you pick better and safer food. Here are four label abbreviations that are worth checking, no matter what you’re buying.

1. BBE: Best Before End

Most people just glance at expiry dates but ignore the “Best Before” part. BBE isn’t about safety, but it’s about quality. It tells you how long the product will keep its original taste, texture, and freshness. When you’re picking anything from snacks to pantry staples, checking the BBE helps you avoid stuff that’s technically safe but past its best flavour window.

2. IQF: Individually Quick Frozen

The STTEM 2.0 report by Godrej Yummiez shows that 85% of Indians don’t even know what IQF is. Most people just grab a frozen pack without checking how it was frozen, but this one detail makes a huge difference in taste, texture, and safety. IQF means each piece is frozen separately and super-fast, so the food doesn’t clump, lose moisture, or get soggy. It keeps the natural bite and flavour intact. Godrej Yummiez uses the IQF method for all their products, making sure every piece holds its shape and cooks evenly straight from the freezer.

3. HPP: High-Pressure Processing

HPP is a method used for juices, dips, ready-to-eat meals, and other perishable foods. It uses high pressure instead of heat to preserve the product, keeping nutrients, flavour, and texture intact. Seeing HPP on a pack tells you the food has been processed safely without chemical preservatives, so it stays fresher for longer while keeping its natural taste.

5. FD: Freeze-Dried

FD means the product has been freeze-dried instead of just air-dried. You’ll see it on fruits, instant coffee, toppings, and some snack items. This process removes moisture while keeping taste, colour, and nutrients intact, so the product lasts longer on the shelf and tastes better when you use it at home.

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