The campaign highlight show Dubai continuously offers new experiences, inviting travellers to let the city surprise them – just when they think they’ve seen it all
INDIA | 24th SEPTEMBER 2025: Visit Dubai has launched its latest campaign,‘YehBhiDubaiHai,Bro!’, aimed at encouraging travellers to rediscover Dubai in unexpected ways. This includes seasoned visitors who return often for familiar, close-to-home experiences, yetremaincaptivatedbythecity’s endless surprises. Targeted at Indian audiences with a love for humour, the campaign follows renowned artists Anubhav Singh Bassi and Harsh Gujral as they rediscover Dubai. Chosen for their strong resonance withtheIndianaudiences,BassiandHarshembodythecuriosityandcandidnessof a generation that values authentic, off-the-beaten-path experiences. The video showcases their dynamic friendship as they uncover lesser-known gems of the city, inspiring travellers to explore beyond the usual landmark checklist.
Over the past decade, stand-up comedy has emerged as one of the most popular entertainment forms among Indian audiences. These light-hearted comedyloversnotonlyenjoyrelatablesatirefor a good laugh but are also passionate travellers, shaping the global travel landscape. Artists like Anubhav Singh Bassi and Harsh Gujral have become household names, entertaining audiences worldwide in both English and regional languages. Visit Dubai’s campaign, ‘Yeh Bhi Dubai Hai,Bro!’, taps into this trend, crafting a story that feels close to home and relatable – almost like a stand-up routine for one’s travel bucket list.
The videos capture Harsh and Bassi’s journey, their friendship, and their love for Dubai.Asfrequent visitors, theyinviteeachothertoexploretheirpersonalversionsofthecity.BassiintroducesHarshto the serene landscape of Hatta, beyond Dubai’s towering skyscrapers, while Harsh takes Bassi on an adrenaline-filled adventure via the world’s longest urban zipline at XLine Dubai Marina. They dive into the world’s deepest pool at Deep Dive Dubai, a60-meterwonderdesignedtoresembleasunken city, where they play an intense game of chess and explore a stunningcollectionofvintagecarsand bikes. Their journey continues with a gourmet stop at Asia Asia in Pier 7, a scenic yacht ride across Dubai Marina, and a peaceful escape at Koko Bay. Everymomentaimstosparkcuriosityandremind viewers that Dubai is anything but predictable.
Bader Ali Habib, Regional Director, Proximity Markets, Dubai Department of Economy and Tourism (Visit Dubai) said, “With ‘Yeh Bhi Dubai Hai’, Bro’ we wanted to capture the unique blendoffunand discovery that makesDubaispecialforIndiantravellers.BassiandHarshperfectlyrepresentthespirit of today’s young India – with humour, spontaneity and a genuine curiosity.Theirjourneyshowsthat Dubai is full of moments that spark excitement, from thrilling adventures to hidden gems, allwrapped up in the city’s unbeatable energy. The campaign celebrates that feeling of discovering something new each time you visit, no matter how familiar Dubai already feels.”
Anubhav Singh Bassi shared his thoughts, saying, “Workingonsomethingthatdoesn’tfeelliketypical marketing but more like two friends exploringandhavingfunhasbeenamazing.It’sbeenafantastic experience. Dubai is one of my favourite places to perform – not just because of the wonderful audiencesbutalsobecauseofthecountlessexcitingexperiencesthecityprovides.HarshandIsharea special bond, and it’s been inspiring to see each other growovertheyears.Withourbusyschedules, opportunities to hang out and explore together are rare, so thiswastheperfectchancetoseeDubai through Harsh’s eyes and enjoy some unforgettable sights and adventures.”
Harsh Gujral added,“ Seeing Dubai through Bassi’s eyes was epic–especiallyhisreaction when he realised he was about to zipline across the world’s longest urban zipline at XLine Dubai Marina! I’ve visited Dubai many times thinking I’d seen it all, but this campaign made me realise there’s always something new to discover. As an adventure enthusiast, the picturesquelandscapeof Hatta stood out as a top experience. That’s the magic of Dubai–italwayssurprisesyou.Ilovequick getaways with close friends, and Dubai never fails to deliver unforgettable moments. It’s not about ticking boxes; it’s about discovering the unexpected, with your ride-or-die by your side.”
Dubai’s close proximity to Indiaandseamlessconnectivitymakeitanidealdestinationforstopovers, short breaks, and longer holidays with friends of family. The ‘Yeh Bhi Dubai Hai, Bro!’ campaign highlights the city’s diverserangeofactivitiesandexperiencessuitableforallages,positioningDubai as a year-round destination for fun, adventure, relaxation, and indulgence. From thrilling theme parks and water sports to world-class shopping, Dubai offers something for every traveller. It’s a place that keepsyoucomingbackbecausethere’salwaysanewstorytouncover.Whethermarveling aticoniclandmarksliketheBurjKhalifaorexploringhiddengemsaroundthecity,Dubaicontinuously promises something fresh and exciting with each visit.
CampaignAssets:
Campaign video: https://www.youtube.com/watch?v=Rr_mcYb16W0Campaign page: https://www.visitdubai.com/en/travel-to-dubai/inInstagram handle: @visit.dubai
