The Segment is Exclusively Aimed at Crypto Education and Awareness
GUJARAT, AHMEDABAD | 10th FEBRUARY 2026 — CoinSwitch, India’s largest crypto trading platform, today announced a strategic partnership with Zee Business, India’s leading Hindi business news channel, to launch Crypto Market Pulse, a dedicated initiative focused on simplifying the world of crypto for the Indian audiences.
The collaboration marks a significant step toward demystifying the rapidly evolving digital asset ecosystem and empowering retail investors with the knowledge needed for informed participation. Crypto Market Pulse will be a dedicated segment on Zee Business, designed to educate viewers on crypto, ranging from foundational concepts to real-time market insights.
The series will bring together expert-led conversations, data-driven insights and timely updates on crypto market movements. It is designed to help first-time investors take their initial steps into crypto while equipping seasoned participants with nuanced perspectives on trends, risks and opportunities in the asset class.
Crypto Market Pulse is tailored for viewers seeking clarity and credible information in an often complex and misunderstood market. Each instalment will focus on separating fact from fiction, reducing uncertainty and empowering investors with knowledge-based decision-making tools.
Founded in 2017 by college friends Ashish Singhal, Vimal Sagar Tiwari and Govind Soni, alumni of Netaji Subhash Institute of Technology, CoinSwitch has grown into India’s largest crypto platform, serving over 2.5 crore users.
The initiative is rooted in CoinSwitch’s founding vision of making wealth creation accessible to all. The company has played a market-defining role in shaping India’s emerging crypto ecosystem and operates with a strong focus on trust, transparency, and regulatory compliance. CoinSwitch is ISO/IEC 27001:2022 certified and registered with the Financial Intelligence Unit–India (FIU-IND).
Backed by leading global investors including Andreessen Horowitz (a16z), Tiger Global, and Sequoia Capital India, CoinSwitch had raised $300 million in funding as of 2021, achieving a valuation of $1.9 billion.
The association with Zee Business further strengthens CoinSwitch’s mission to drive large-scale crypto awareness and education across India. By combining CoinSwitch’s industry expertise with Zee Business’s trusted reach, Crypto Market Pulse aims to deliver credible, accessible, and actionable market intelligence as digital assets gain increasing relevance in India’s financial landscape.
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Crypto just found its prime-time space.
Zee Business partners with @coinswitch_in to bring Crypto Market Pulse to your screens— a dedicated segment tracking key crypto trends, price action, and market signals that matter.
From volatility to opportunity, viewers will get sharper insights into the world of digital assets.
Promo out now. Stay tuned.
#CryptoMarketPulse #ZeeBusiness #CoinSwitch #CryptoNews #Bitcoin #Blockchain #MarketUpdates #Investing #DigitalAssets
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