- Confused about how to prepare for Holi? Just ask Rufus — try “Suggest Holi party essentials” or “Best organic colours for Holi” to discover everything you need for a vibrant celebration
- Access great deals on a wide range of Holi must-haves across grocery & everyday essentials, fashion, beauty, home décor and more
- For last-minute Holi prep, get your colours, sweets, snacks, décor and more delivered within minutes with Amazon Now
- With the new Super Offer on shopping, valid from 1st – 8th March, Amazon Pay rewards UPI money transfers with 5% cashback (UptoINR 50) on shopping on Amazon.in, turning everyday payments into instant savings
BENGALURU | 27th FEBRUARY 2026 — As India gears up for its most colorful celebration of the year, Amazon.in has launched its dedicated Holi Store, bringing together a wide range of festive essentials across fashion, beauty, home décor, grocery, toys and more. Reflecting how customers celebrate today, the Store features everything from skin-friendly herbal gulal and festive sweets to pichkaris, party-ready outfits, waterproof makeup, portable speakers, smart devices and more.
Amazon is making Holi shopping simple and easy with AI-powered tools. With Rufus, Amazon’s AI-powered shopping assistant, customers can discover products and get personalized recommendations, making their shopping experience more personal and convenient. Just ask “Suggest Holi party essentials” or “Kids ke liye safe colours batao” or “Holi ke liye outfit ideas under INR 2,000”. With Lens AI, simply snap a photo of something you spotted on social media or in a store and find it instantly on Amazon.in — for example, click a friend’s pichkari or festive kurta and search “Find this on Amazon”.AI Review Highlightsmake it easy to quickly grasp key insights from thousands of reviews, simplifying decision making by summarizing what matters most, perfect for when you want to quickly know “Are these colours skin-safe?” or “Sensitive skin ke liyesafe hai kya?” before buying. The View in Your Roomfeature lets you see how items will look in your own space — try visualizing a rangoli set, seating, or décor for your Holi party and get-togethers, whileQuick Learn and Buying Guideshelp customers make faster, more confident and informed purchase decisions in their Holi shopping.
Go eco-friendly this Holi
Make your Holi celebrations brighter and safer with a thoughtfully curated range of colors that are skin-friendly, non-toxic and eco-conscious like Phool Double Dhamaal Natural Gulal Pack at INR 125 and eCraftIndia Rasrang Herbal Gulal Holi Colours (Pack of 2) at INR 299
Grocery essentials for a celebration-ready home
This festive season, make celebrations effortless with smart kitchen tools and puja must-haves designed to simplify festive preparation at home like HEM Soham Clove Pooja Oil 900ml, Pack of 2 at INR 319 and Aashirvaad Pure Cow Ghee at INR 669.
Buy pre- and post-Holi care essentials at 40% off and gifting essentials at up to 30% off like Omay Foods Supreme Treats Gift Box at INR 383.Celebrate a stain-free Holi with up to 50% off on laundry and cleaning products like Surf Excel Matic Front Load Liquid Detergent at INR 452. Additionally enjoy upto 60% off on Sweets & Gifting Essentials like Phool 13+ item Holi Milan Giftbox at INR 899. Customers can also avail up to INR 200 Cashback on transactions above INR 2000
Turn heads this Holi with celebration-ready fashion and beauty picksfrom theThe Beauty Edit
Explore a trend-forward selection from SERVE’s Holi Edit for men and women, featuring Gen Z–favorite brands such as Sassafras, Tokyo Talkies, Bewakoof, Fable Street and more. Shop Gen Z-approved looks for men like the Veirdo® Oversized Baggy Fit Drop Cotton T-shirt at INR 359 and JACK & JONES Men’s Slides at INR 1049. For women, discover standout styles including the Gap Women’s Loose Fit Graphic Print Short Sleeved Round Neck T-Shirt at INR 749 and Dervin UV Protected Retro Square Frame Sunglasses for Women at INR 359.This Holi, also stay radiant and fresh all day long with skincare and beauty must-haves like NIVEA Nourishing Body Milk at INR 342, Cetaphil Gentle Skin Hydrating Face Wash at INR 403, DOT & KEY Vitamin C + E Super Bright Sunscreen at INR 387 and Chemist At Play Exfoliating Body Wash at INR 379
Capture every colourful moment with smart tech
Capture your favorite moments this Holi with Ray-Ban Meta Wayfarer (Gen 2) at INR 39,900, Insta360 Flow 2 Pro AI Gimbal at INR 16,990 and DJI Osmo Action 4 digital camera at INR 24,990. For that perfect party vibe, turn up the volume with party speakers like boAt Partypal 390/400 Speaker at INR 10,999 and Marshall Emberton II Bluetooth Portable Speaker at INR 12,999.
Celebrate stree-free with smart appliances
Make your post-celebration cleanup effortless with up to 65% off on powerful, efficient washing machines like Samsung AI EcoBubble Washing Machine at INR 37,990. Also,buy the latest AI-enabled refrigerators like Samsung AI-enabled smart refrigerators at INR 77,990 to keep your refreshments chilled and ready-to-serve. With summer approaching, get a head start on early preparation and stay cool and comfortable during and after the festivities with up to 65% off on air conditioners like the Voltas Vectra star inverter Split AC at INR 30,250
Make a splash with the trending pool party vibe
Turn your Holi gathering into a sun-soakedpool party with inflatable pools, floaties like Ugaoo Swimming Pool for Kids 3-4 Years at INR 499, Ugaoo 10 Ft. Swimming Pool for Adults & Kids with 2-Way Electric Pump at INR 4,499and Intex 10 Foot x 30 Inch Round Metal Frame Backyard Above Ground Swimming Pool at INR 19,145. Perfect for terrace parties, lawn gatherings or kid-friendly celebrations, these pool essentials add a refreshing twist to your Holi festivities whilekeeping everyone cool and entertained.
Deck up your space with vibrant Holi décor and fun props
Add a festive pop to your celebrations with colourful backdrops, rangoli kits, festive banners, photo booth props and quirky Holi-themed decorations like Wobbox Happy Holi Decoration Colourful Holi Party at INR 189,Rang Barse Paper Banner at INR 278 and Holi Party Fancy Glasses for Kids & Adults at INR 290that instantly set the mood for a lively and Instagram-worthy party.
Gift your loved ones premium festive hampers likeRitualistic Holi Gift Box at INR 1699
Play smarter with electric pichkaris and water guns
Level up your Holi celebrations with pichkaris and water guns like Nerf Super Soaker Flip Fill Water Blaster at INR 892 and Zest Holi Pichkari Water Gun for Kids Spiderman Backpack Water Tank at INR 389
Sweeten the celebrations with scrumptious treats and refreshments
No Holi party is complete without iconic sweets and refreshing festive drinks. Enjoy up to 25% off on Indian sweets and gujiyas like Unibic Swaadesi Dryfruit Coconut Gujiya and Bhujialalji Bikaneri Bhujia and 30% off on refreshments like Amul Mango Lassi, 1L at INR 180for house parties and family get-togethers.
Looking for ultra-fast deliveries? For customers looking for last-minuteHoli essentialsto be delivered within minutes, we also have thousands of products for your special moment on Amazon Now. Available in parts of Delhi NCR, Mumbai and Bangalore, customers can get products delivered within minutes along with special offers through Amazon Now.
Festive Picks for every budget on Amazon Bazaar
Bringing together quality and affordability, Amazon Bazaar makes it easy for every Indian to celebrate Holi at crazy low prices. Customers get access to Holi essentialsunder INR 299, enjoy extra cashback and free delivery on all orders and unlock mega discounts. Enjoy the festival of color with Amazon Bazaar, Bharat’s trusted go-to destination for affordable festive shopping.Shop Holi essentials like Ascension Holi Gulaal pack of 5, Vedavati Enterprise Multi-Shape Mold Set for Gujiya & Snacks and Mor Pankh Herbal Holi Gulal under INR 299 on Amazon Bazaar
Maximize Your Savings with Amazon Pay
This Holi, Amazon Pay is making everyday payments more rewarding with its Super Offer on Shopping, valid from March 1–8, 2026, which provides 5% cashback (upto INR 50) to customers using Amazon Pay UPI while shopping on Amazon.in. Additionally, customers can unlock smarter travel savings with up to 17% off on bus ticket bookings, along with an extra flat INR 100 cashback on bookings made between 25th to 27th February and 6th and 7th March, while continuing to enjoy up to 10% off + 5% unlimited cashback for Prime members on flight and hotel bookings using the Amazon Pay ICICI Bank Credit Card.
Become a Prime member today
Prime in India brings together convenience, savingsand entertainment in one membership. With Amazon Prime, members get free with fast delivery, exclusive deals & rewards, early access to major shopping events and many other benefits. In 2025, Prime delivered stronger value than ever, with members saving more than twice their membership fee on average through shopping benefits alone. Customers can join Prime in India with plans starting at INR 399, INR 799, or INR 1,499, depending on the benefits they want.
