The Next Gen online shopping event will feature curated Y2K baddie, 90’s grunge, and street style collections at up to 60% off from March 20-24
Bengaluru, 18 March 2025: Amazon Fashion revealed significant milestones for its Next Gen Store, highlighting transformative growth patterns that reflect evolving fashion consumption in India. Launched in 2023 as India’s first dedicated digital fashion hub for Gen Z, the innovative storefront has catalyzed a 3X increase in Gen Z customers and an even more remarkable 4X surge from tier-two cities, demonstrating the democratization of trend-forward fashion across India’s geography. The Next Gen Store has successfully bridged the market gap for youth-oriented fashion through its strategic approach of combining global trends with local sensibilities. Featuring an extensive portfolio of 340+ domestic and global brands with over 2 million products, the online store has established itself as the definitive destination for digitally-native fashion consumers seeking both accessibility and expression.
To build on this momentum, Amazon Fashion will host the highly anticipated Next Gen online shopping event from March 20-24, offering up to 60% off on curated collections that capture defining youth aesthetics. The event will showcase contemporary style narratives including Y2K baddie, 90s grunge, street star, and soft boy, alongside fashion staples reimagined through a Gen Z lens—from oversized silhouettes to sculpting fits, monochrome palettes to neon accents.
“The remarkable growth of our Next Gen Store reflects a fundamental shift in India’s fashion ecosystem,” said Siddharth Bhagat, Director of Amazon Fashion and Beauty India. “What we are witnessing is an emergence of a new fashion paradigm where Gen Z consumers from across India’s diverse geography are embracing self-expression through style. The Next Gen store’s success in tier-two cities like Chandigarh, Jaipur,Surat and more particularly highlights how digital platforms are reshaping fashion accessibility, allowing trend-forward selections to reach beyond metropolitan boundaries.”
The Next Gen Store has evolved through strategic brand collaborations that align with the distinct values of Gen Z consumers—emphasizing sustainability, inclusivity, gender fluidity, and individual expression. This customer-backward approach has positioned Amazon Fashion at the intersection of commerce and culture, establishing the platform as an influential force in shaping India’s fashion narrative.
Here is a list of our top recommendations from the Next Gen Shopping event:
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The Souled Store Men’s Regular Fit Pants: Versatile and perfect for casual outings, these trendy cargo pants blend comfort and style for everyday wear.For a perfect streetwear-inspired look, pair it with a graphic tee, chunky sneakers, and a crossbody bag for an effortlessly cool vibe.
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NOBERO Men Solid Oversized Cargo Pocket Joggers
Bewakoof Official Disney Merchandise Women’s Printed Denim Shirt Dress: Stay stylish and comfortable in this quirky denim dress. With a super loose fit crafted from soft, breathable denim, this printed dress features a classic collared neck and pairs perfectly with sneakers for a chic brunch look.
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FIORRA Women’s White Schiffli Work Cotton Skater Dress
Voyage UV Protection Oversize Sunglasses:
Make a bold statement with these oversized frames and Jazz up your summer outfits with these unique and quirky sunglasses, featuring a playful gradient finish that pops, plus UV protection to keep your eyes cool and safe in the sun.
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Eyewearlabs OKNO | Polarized Full Rim Square
SOLETHREADS Canvas Skater Classic Sneakers for Men: This innovative 3D Respimesh delivers unbeatable breathability and a custom-like fit that moves with you—think of it as an AC for your feet, only far more stylish. And for those seeking cruelty-free luxury, the water-friendly, vegan, premium Italian faux leather offers a buttery-soft feel and refined look, proving that being kind to animals never goes out of style.
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Bacca Bucci® Sprite Men’s Snow Boots
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GIVA 925 Silver Jewellery: ThisGIVA necklace is an exquisite blend of elegance and style, making it perfect for any outfit. Crafted with a subtle red chain and zircon charms, this timepiece effortlessly combines fashion and timeless style.
You may also like:HighSpark 925 Silver Solitaire Heart Pendant
ZenemeOxidised Silver-Plated American Diamond studded Paisley Shaped StudsEarrings
ZENEME Rhodium-Plated Silver Toned Green Floral Shaped Pendant with Earrings:Discover this chic pendant and earring set from ZenemeJewellery, crafted in a rhodium-plated, silver-toned finish. The floral-shaped pendant, adorned with sparkling cubic zirconia, is secured with an S-hook closure, while the matching earrings feature a reliable post and back design. Made with the finest quality stones and eco-friendly non-precious metals, the piece showcases exquisite handwork and is designed for comfortable, long-lasting wear.
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SALVE Van Cleef Inspired Green Clover Pendant and Earrings Set
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SKMEI Sports Quartz Watch: This men’s watch blends modern aesthetics with avant-garde style, presenting a futuristic and strong visual impact. The design of the watch is inspired by the unique features of the traditional culture ‘Lion Dance’, showing a powerful and dominant style, reflecting strength and leadership temperament.
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Giordano Analog Stylish Watch for Women
Bacca Bucci FLAME Original 7:These ankle-high cold-weather boots feature a waterproof, breathable upper that keeps your feet dry and comfortable all day. Seam-sealed for a soft, warm fit, they come with a high-traction, anti-slip rubber outsole for excellent grip on wet or steep terrain. Perfect for winter outdoor activities—from hiking and trekking to daily walks and casual outings, these boots offer durable comfort and steady support wherever your adventures take you.
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Neeman’s Block Heel Loafers for Men
FREAKINS Midnight Mirage Men’s Cargo Shorts:Designed for comfort and versatility, these shorts feature a rich indigo hue that exudes timeless appeal. The structured yet lightweight fabric ensures all-day ease, while the modern, shortened silhouette adds a contemporary touch. Perfect for laid-back outings or weekend adventures, these cargo shorts seamlessly blend functionality with effortless style. Pair them with a classic tee or a relaxed shirt for an effortlessly cool look.
You may also like: THE BEAR HOUSE Men’s Floral Printed Overshirt
Fashion Frill Men’s Jewellery Black Silver Chain: Upgrade your everyday look with the Fashion Frill Exclusive Trendy Silver Chain Pendant—a meticulously crafted accessory for boys and men. Designed for both daily wear and gifting, its stylish, delicate design is created using laser cutting and polishing techniques, ensuring a smooth, eye-catching finish that effortlessly complements any outfit.
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Click here to explore Amazon Fashion’s Next Gen Store
